Linnea Good Concert Promotions 

People need to have seen and heard about the concert in a variety of ways for the information to really sink in:

Person-to-Person

• Personal Conversations
• Special Invitations
• Campaign Promotions

In the Congregation:

• Bulletin Announcements
• Powerpoint Notices and Promos
• Posters

In the Media:

• Press Release & PSA (public service announcements)
• Hearing Linnea's music on the radio
• Media interviews with Linnea

Concert Promotions Timeline
This is a suggested timeline. Feel free to adjust it to suit the needs and personality of your community:

 
8-5 weeks before:
PSA to television and radio
announcements in your newsletter (using bits of Linnea's bio and your personal reflections)
church web site (with a link to Linnea's, if you can)

 
4 weeks before:
bulletin announcement to other churches
invitations to other groups
announcement "A" in your own bulletin
posters distributed
e-mail Linnea mp3s to church e-mail list

 
3 weeks before:
press release to newspapers
bulletin announcement insert (full bulletin size with graphics)
email Linnea to arrange an interview with local radio or paper. Send them a link to the Publicity pages on this site

 
2 weeks before:
verbal announcement in church
announcement 'B' in your bulletin
press release and photo to newspaper
Telephone Campaign

 
1 week before:
verbal announcement in church
announcement 'C' or repeat "A" or "B" in your bulletin

Promotions Checklist

See how many of these fit for your community: